𝐈𝐟 𝐏𝐫𝐨𝐜𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐇𝐚𝐝 𝐚 𝐁𝐫𝐚𝐧𝐝, 𝐖𝐨𝐮𝐥𝐝 𝐘𝐨𝐮 𝐁𝐮𝐲 𝐈𝐭?

We build smart processes.

We deliver savings.

We write clear policies.

But if the business doesn’t see the 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐯𝐚𝐥𝐮𝐞,

𝐚𝐥𝐥 𝐭𝐡𝐚𝐭 𝐡𝐚𝐫𝐝 𝐰𝐨𝐫𝐤 𝐠𝐞𝐭𝐬 𝐢𝐠𝐧𝐨𝐫𝐞𝐝.

Early in my career, I pitched what I thought was the perfect sourcing strategy:

 🔹Value-focused

 🔹End-to-end

 🔹Built for execution

This wasn’t just a strategy. It was my pitch for credibility.

𝐓𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐧𝐨𝐝𝐝𝐞𝐝... 𝐭𝐡𝐞𝐧 𝐩𝐚𝐬𝐬𝐞𝐝. 

𝐖𝐡𝐲?

I had the logic, but not the language.

They wanted agility, I gave them rigor.

That’s when it clicked:

𝐏𝐫𝐨𝐜𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐢𝐬𝐧’𝐭 𝐚𝐛𝐨𝐮𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬.

𝐈𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫.

The more I worked cross-functionally, the clearer it got:

𝐏𝐫𝐨𝐜𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐧𝐞𝐞𝐝𝐬 𝐚 𝐛𝐫𝐚𝐧𝐝, just like Marketing shapes perception, drives demand and earns trust.

𝐖𝐡𝐚𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐆𝐞𝐭𝐬 𝐑𝐢𝐠𝐡𝐭:

 ✅ They know their audience

 ✅ They speak their language

 ✅ They show up before the need

𝐖𝐡𝐚𝐭 𝐓𝐡𝐚𝐭 𝐌𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐏𝐫𝐨𝐜𝐮𝐫𝐞𝐦𝐞𝐧𝐭:

 🎯 𝐁𝐫𝐚𝐧𝐝 - When people hear “procurement,” do they think strategic partner or necessary roadblock?

 💬 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 - Are we translating value or just enforcing rules?

 👥 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 - Legal ≠ IT ≠ Finance ≠ OPS. We can’t copy-paste our pitch.

 👀 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 - If we’re only visible when there’s a problem, we become the problem.

We don’t need more process.

𝐖𝐞 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞.

Let’s rebrand Procurement: 𝐅𝐫𝐨𝐦 𝐆𝐚𝐭𝐞𝐤𝐞𝐞𝐩𝐞𝐫 𝐭𝐨 𝐆𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫.

👇 𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐚𝐝𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐫𝐞𝐛𝐫𝐚𝐧𝐝?