🚫 ''𝐈𝐧𝐝𝐢𝐫𝐞𝐜𝐭 𝐏𝐫𝐨𝐜𝐮𝐫𝐞𝐦𝐞𝐧𝐭'' 𝐢𝐬 𝐚 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞.

We call it indirect. 

But it's only by name, 𝐧𝐨𝐭 𝐛𝐲 𝐢𝐦𝐩𝐚𝐜𝐭.

Ask customers what matters:

 📦 Fast delivery → B2C Parcels 

 📞 Helpful support → Customer Services

 🛒 Easy checkout → E-Commerce Experience

 📈 Personalized offers → CRM Tools

 🎯 Relevant ads → Digital Marketing

 🎁 Great unboxing → Shipping Boxes

...

None of this touches the product.

But it defines the 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞.

It’s time we stop letting the name limit the perception.

𝐍𝐨𝐧-𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐏𝐫𝐨𝐜𝐮𝐫𝐞𝐦𝐞𝐧𝐭 comes closer.

But maybe you’ve got a better one.

👇 𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐫𝐞𝐧𝐚𝐦𝐞 𝐢𝐭? I’d love to know how you see it in your organization.